Innovation Business Case

There are two process of Innovation Business Case:

Discovery and Testing

Using data analytics, we examine the market and its most influential drivers, and using a science based methodology uncover the highest potential whitespace opportunities not being serviced by your competitors. These are tested and validated before moving forward. 

Business Modelling and Commercial Viability

With an opportunity identified, one of the most important decisions of commercialisation takes place – the selection of the business model that provides conditions for success and aligns with your corporate vision and objectives. Once this decision is made it is further tested and validated. Determining the commercial viability of your opportunity is also critical at this stage. Presented as a business case, we outline the market opportunity, the business plan, required services, skills, products, budget and investment needed, along with the risks, allowing your board to make an informed decision.