Provides an effective means of validating the key jobs to be done and the bases of competition.
This quantification of bases of competition takes the guess-work out of your market entry strategy. Through our partnership with Linda Ginger’s Attractor Network, we run workshops to prove what your customers want, need and value, then present this in a statistical ranking.
By knowing the statistically ranked bases of competition, we are able to clearly identify which bases your innovation product can leverage to attract the defined target market without competing head on with established incumbents (your most threatening competition). These refined and highly targeted strategies exponentially increase your probability of successfully gaining early adoption while staying under the radar of potential competitor attacks.