Statistically, more than 80% of innovations fail – do not become a statistic; control your ability to win.
Our Market Intelligence Services increase your statistical odds of success, according to the science we apply in our work.
Advivo ICP is best known for its rapid collation of Market Intelligence through cutting edge Data Science tools, and its application of Disruption Strategy to develop Market Entry Strategies that increase your product launch’s probability of success.
Market Galaxy* is a fast, accurate way to explore a global marketplace to identify –
- What organisations participate in a market
- What organisations span multiple markets
- Comparative size of one market to another
- Potential market opportunities
Harnessing big data and technology, defined by keywords, Market Galaxy is presented as a 3D networked ecosystem (HTML), accompanied with list of organisations by market segment and relevancy scores (Excel).
*Market Galaxy is provided in partnership with Attractor Network, a licensee of USA based and world leading data science team, Growth Science.
This quantification of bases of competition takes the guess-work out of your market entry strategy. Through our partnership with Linda Ginger’s Attractor Network, we run workshops to prove what your customers want, need and value, then present this in a statistical ranking.
By knowing the statistically ranked bases of competition, we are able to clearly identify which bases your innovation product can leverage to attract the defined target market without competing head on with established incumbents (your most threatening competition). These refined and highly targeted strategies exponentially increase your probability of successfully gaining early adoption while staying under the radar of potential competitor attacks.
This initial workshop is our opportunity to get to know your business intimately. During the session, we work with you to develop hypotheses and assumptions for validation points to define your Market Entry strategy.
We cover the following:
- Global Market Size Quantification
- Competitor Analysis
- Identification of channel partners as potential distribution strategies – preliminary tests of scalability and/or market entry
- Understanding “Markets” connectivity – insights to the whitespace opportunities
- Market Segment analysis – to navigate the market segment that we will target for entry
- Ideal client entry persona construction – allows us to understand the “job to be done”
Product Launch Market Entry Strategies
Using their expert understanding of Disruption Theory, the Advivo ICP strategists develop a documented market entry strategy that details your roadmap to commercialisation. By analysing learnings from your Market Galaxy, the Advivo ICP team develop a hypothesis supported by assumptions, which become critical validation points during execution.
Your Market Entry Strategy identifies targets for early adopter programs, how to out-manoeuvre incumbents as you build market share, the market segments likely to be your next target segment, and the critical break points that let you understand your progress.
Innovation Business Case
Discovery and Testing
Using data analytics, we examine the market and its most influential drivers, and using a science based methodology uncover the highest potential whitespace opportunities not being serviced by your competitors. These are tested and validated before moving forward.
Business Modelling and Commercial Viability
With an opportunity identified, one of the most important decisions of commercialisation takes place – the selection of the business model that provides conditions for success and aligns with your corporate vision and objectives. Once this decision is made it is further tested and validated. Determining the commercial viability of your opportunity is also critical at this stage. Presented as a business case, we outline the market opportunity, the business plan, required services, skills, products, budget and investment needed, along with the risks, allowing your board to make an informed decision.
Commercialisation Project Management
Project Design and Build
Depending on your project this stage can require the engagement of a variety of Advivo ICP’s trusted subject matter experts. Whether engaging technology, industrial design, product sourcing, production, legal counsel, corporate structuring and branding or marketing, lean start-up principles are used for iterative testing and validation throughout the entire design and build process.
While pre-commercialisation can take many paths depending on the project design, there are four key vectors that often progress in parallel: product design and testing, market research, distribution design and intellectual property. Advivo ICP project management continues to assist by identifying Key Performance Indicators (KPIs) and criteria for success, and connecting you with the suppliers, distributors and potential funders that align to the needs of your project.
Go-to-market and Launch
Advivo ICP views this as day one of your actual commercialisation phase. Our focus is on the monitoring of key metrics established in the previous stages, coordinating specialists, identifying what and when tactical pivots need to happen, and ensuring a strong focus on delivery is paramount.
We also offer the following services:
- Qualitative Market Research
- Early Adopter Programs
- Disruption Strategy
- Commercialisation Coaching
Contact our team today to learn more.