03/09/2022

EMMA HALLER

INCREASE YOUR BUSINESS POTENTIAL IN ONE WEEK

One of the best ways (quickest, cost effective and accurate) to increase your business potential is to gain market insight.  

We use data science tools to analyse what customers are searching for, this provides up to date Quantitive market insight into the wants and needs of users – these users are your customers or prospective customers.  

Questions and Answers to Life’s Unanswered Questions 

Using our latest data science tools, we use searches to understand people’s current needs and wants. We know what people are looking for and provide you with the most up to date market insights. 

Why? 93% of online experiences start with a search engine, according to Forrester research.

That equates to 3.25 million searches per dayGoogle, who hold 91.94% of the search market share, they process 40,000 search queries every second worldwide.   

In Australia google processes over 250,000 searches a day. 

I know, this is all very interesting but how is this relevant to your business? 

If someone asks ‘what, where, why, when,’ etc., they’re most likely looking for an answer which means they’ve turned their search into a question by starting it off with one of these words. 50% of questions entered are 4 words or more. 

We have made the cheat sheet below to help interpret some of the intention behind the searches 

Starts with

Normally Refers to

  • How to 
  • How long/often 
  • How soon/early 
  • How is 
  • When to 
  • Why was 

Process

The user is seeking information regarding the process to achieve their objective 

  • How much

Cost

The user is seeking information on the cost of an item or service 

  • What is 
  • Why do 

Explanation

he user is seeking an explanation of the meaning or purpose of something 

  • Am I 
  • Should I  
  • Is 
  • Are  

Seeking validation

The user wants reassurance that they are on the right path 

  • Can you 
  • Can I 
  • Can we 
  • Will a 

Eligibility

The users is seeking to know the eligibility criteria for something 

  • Where  
  • Where is 
  • Where can  

Location

The user is seeking a location of something (digital or physical) 

  • When is 
  • What time 

Date

The user is looking for specific date and time information (date relevancy is important here) 

It is obvious that if you are not found in search then you are missing out. 

Using this Quantitive research method, the question and queries analysis provide us with an opportunity to develop new products and services that meet their needs, or simply align our messaging to increase the chances that a search will be directed to your content / website. 

The results can assist with strategy planning and providing direction. One such example for a state government agency was to determine how many entrepreneurs there are, and the types of businesses they were planning. Here is a high level snapshot of some of the results. 

Search question

Monthly Value

How to start a business

139,170

How to start a business Online

13,640

How to start a business at Home

13,020

How to start a business in Clothing

3,940

How to start a business dog (grooming, washing)

2,280

How to start a mobile business

1,350

How to start a business Gardening / mowing

1,370

How to start a candle business

1,300

How to start a marketing business

860

How to start a beauty business

850

How to start a cannabis business

330

This research not only provides us with up-to-date information about what your customers are searching for but also the type of information they are seeking. Did I mention that the turnaround time can be as quick as a week to gain the insight you need at a fraction of the cost for traditional methods. 

All you have to do is be there to answer their questions… 

Call us for a chat about what challenges you are facing and how we can help. 

About Emma Haller

Emma is a digital professional with 20+ years focussing on improving customer experiences across numerous industries and enterprises. Emma has found the largest gap in all organisations is the accuracy and trust in the data. 

Emma’s roles have evolved to focus on data that lead to innovations into customer facing channels. 
 
Data is the heart of all customer’s journeys, the key to making an experience unique for any customer. Data is the only way to truly know your customer and treat them as an individual. 
Data management is the brain that interprets the data and helps create a story of each customers journey with your organisation. 

Emma believes that, with data that can be trusted; an organisation can make decisions they can trust;  marketing departments can better segment and target customers with more relevant and personalised information; operations can have informed conversations directly with customers and; innovators can get creative!